When asked what goes into a creating an iconic ad, he says it’s not much different than the ingredients of winning a championship. While he thought the spot was great and witnessed it become a pop culture staple, he couldn’t have predicted it would still be discussed nearly three decades later. Now retired in Phoenix, Pitzel had fond memories of working on that project-his kids appear in the commercial and played one-on-one with Jordan during takes. If we’d just done it with the ‘Jungle Book’ music, it would have been a cute little spot, but it never would have resonated like it did.” “As it turned out, it was way better that I wrote the song because that’s what people remember. “I heard that instrumental opening that I’m like, ‘Oh, my God. He settled on a melody the next day with the music and singing all performed by session singers. He jotted down the lyrics for the jingle on a paper tablecloth, and then faxed a few music production houses while still at the restaurant.
When he went to college at UC Irvine, he joined a dance crew called Kaba Modern and found his. He didn't win-he was actually beat by viral star David Elsewhere-but seeing that level of talent inspired him to work harder. With the season scheduled to start soon and the agency unsure of the next move, Pitzel went to a favorite restaurant where he frequently brainstormed. The host offered 100 dollars to the best dancer in the crowd Mike decided to step up and dance in public for the first time.
