Its marketing department is tasked with driving visitation through a variety of outreach channels. The target market is within 120 miles of the facility. Whether visiting for a concert, an overnight stay, gaming, or a day at the spa, most customers travel some distance to visit the resort. It is a major employer and the largest hospitality and entertainment company on the California Central Coast. The resort attracts more than 10,000 patrons per day. It offers a gaming area with slot machines and table games, a 320-room hotel, spa, fine dining and entertainment events. The Chumash Casino Resort is an AAA four diamond resort in the Santa Ynez Indian Reservation near Solvang, California.